There is a lot of debate about the value of Facebook & Twitter. Here are two things that can make them worth some of your time.
1. Follow people, businesses or organizations that matter to you. Identify those who are in your field or in your area of interests. People are watching who you follow.
2. Add value to the people who follow you. If you run a business or lead an organization make sure that you are adding value when you contribute something on twitter. Don’t say things here that you wouldn’t say in a relevant business meeting. Please, don’t tell everyone about your morning breakfast from your work account.