factor1

All media is not easy, clear, crisp, straight to the point, on message and delivered with a ‘next step’ in mind… some of it is geared for the soul and meant to be enjoyed in a specific moment and place. It is ‘right now’ sort of stuff. Connect or Disconnect. There isn’t room for a middle ground.

I am sitting in an independent cliche beach-side coffee shop. The speakers have been just been cranked up a little by the dj waitress… some sort of reggae hip-hop with a powerful, catchy, smooth beat. It is the brand of tune that clicks my positive personal energy up a notch or two… The kind that gets me working with a happy hum. It is begging me to get excited to do the next cool, great thing. The dj waitress is loving it. I am enjoying it. Others are walking out. It’s too loud and not their style.

Message. Vibe. Ambiance. Presentation. Environment. Web. People.

Be daring. Unashamedly, strike a distinct style of communication and media. Quite trying so hard to do what everyone else is doing. Present yourself well. Have some fun. Enjoy the process. Bring others on the journey. Think it through, but don’t over think it. Don’t fake yourself into being something that you are not. And don’t worry so much about those who aren’t coming along with your pursuit… focus on who is coming with you because you have staked your claim on a unique position in the market.

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