Make it fun
People love fun. How can you take your product or service and have a little fun with it? You dont need to down play the power, seriousness, or delivery of the product itself, but the marketing and messaging can really make it that much easier for people to see you stand out out from the competition.
Example: Slick plan. Its a web app that we use to help plan out site navigations (boring right). But check out this email as a great example of having a little fun. Great Job Slickplan!
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