Strategies vary. So argue if you would like to with this article. What is for certain is that you need to have an online marketing strategy. If you are a non-profit, your strategy is just as important for you as it would be it you were leading a for-profit enterprise.
Here’s the baseline: In order for you to be successful, people need to be able to connect with the core story of what you do.
So, if you run an AC/cooling company, your core products, services, and company characteristics need to be readily and easily available online. If you head up an orphanage in Africa, the same is true for you as well. Give us pictures, insights, compelling, life-change connections to the children that you are caring for. Let us know how by connecting with you that ultimately we are getting the most impact for our dollars. This is an ultra-competitve marketplace. I can get my AC repaired by anyone. Your service, pricing and reputation must be ‘out there’ for us to evaluate. There are hundred’s of non-profit orphanages in Africa that are vying for our dollars. Your organization must be clear and compelling. It’s your story and you want and need us to connect with it
Story telling begins on your website. It’s is the center of your online universe. It is the hub of your wheel. It is what makes everything else goes around. To steal the analogy from this hotly circulated picture (below)… your website is your bakery. Use it to put out the product that you connect all of your social media and advertising portals back to. Central to everything you do is your web real-estate. Make it mobile friendly, simple to read, intuitive to navigate, and have a domain name / url that easy to remember. Keep your content fresh and current. Have purchases or donations be smooth as silk online. Connect, link, reference, promote everything back onto your website.
We love non-profits. In fact, it’s where we began. Because of this, we need to let you in on a little secret…
There is no magic that comes with an online “DONATE” button.
We wish there was. We would really like to include the magic for free as part of our services for you. Being able to take donations online is a very good feature to include as part of your web presence. Most of your followers, members, and advocates will really appreciate you making it even easier to support your important work.
Do you want to see your donations noticeably increase?
Start telling more real stories of impact. Share with the world the results of your work. Give us pictures, videos and a cost break down of how each gift you receive is being spent to make a positive impact on the world. Make our donations human. Use your website to do this. Then encourage people who love your organization to share these stories. And then… make it easy (via a DONATE button) for new people to support your work. That is ‘the magic’ of a donate button.
As we work with many non-profits, we get asked this question quite regularly: “How can we receive donations online?”
After you have received your 501c3 status, these are the steps:
Open a bank account
* Most any bank has electronic services available.
Open a Paypal merchant account
Connect Paypal with your bank account
Here is PayPal’s very helpful FAQ
Take the HTML code from Paypal, insert via HTML editor onto one your your website’s pages
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This is just one simple way of doing taking in donations online. We hope this helps, but feel free to post your questions in the comment section of this blog.