Do you remember when news was only in print and on the TV? Then came the internet. CNN.com would have all the latest news on demand, a simple click or two away. Things are changing faster than ever. This week I have been really thinking about blogs and RSS feed readers. For a few years I was really big into google reader, and I subscribed to 200 or so RSS feeds. Designers, Firms, Gallery sites, Businesses, Authors, etc. Anything I found useful or insightful consistently, I would subscribe.
In the last year or so, my RSS readership loyalty has dropped like a rock. I went from checking in to google reader a few times a day, to a few times a week, to now maybe 2 – 3 times per month, usually out of some odd self obligation. What’s interesting, is that the content hasn’t become less interesting, I’m just overwhelmed with information. The mediums have changed. Twitter and facebook feeds now dominate the landscape. I don’t think I’m alone either.
So what does this have to do with design, the web and small businesses or non profits? Everything. So as I was analyzing this over the week, I was thinking about the content. The content is still there, just the method changed. First I used to visit sites for updates, then RSS, now its twitter and facebook. Here is there interesting fact, with each change, the content headline, the call to action gets less visually stimulating.
Back when you manually checked a site for news, you had photos, graphics, buttons, etc. Then in RSS you still had some of that, but only what was IN the post. No pretty site frame, logo or nav bar. Now, you hve the headline and maybe a small intro in 140 characters or less. That’s a big change to entice your dedicated traffic to actually reading your content.
So what about my site? Well I am still a firm believer in a well designed, well planned and well constructed site that meets your needs and goals. But more importantly these days your content matters more than ever. The headline, the sub headline, the first few sentences all matter 10x more.
So as you have us make your awesome website, remember we can’t write killer content for you. We can work with a copywriter to help shape it, but ultimitly the source of info is you. Want people to read your stuff? Well, think about the headline, in 140 characters or less, and what the call to action is to get the user to read on. Your users attention span is smaller than ever.
do you have a typical boring product? like say a printer. sure it prints in color, and printers are always getting faster / better / fancier. Still, advertising a printer has been semi-boring. HP has always had pretty good luck making a printer cool.
Check this out.
The two designers are recent graduates from the Design Communication degree course at Kingston University, London, and they’re currently looking for experience within the creative industry.
Good luck in your search, guys. Love the video.
Music © Round Table Knights.
Have you thought of all the ways you can make your product or service sexy?
Planning a big project is like planning a trip. The bigger it is, the harder the plans become.
Recently (okay this week), I spent some time packing for my trip to Ethiopia. We have been slowly planning for many months, and it all seemed to be rolling smooth. That was until it came time to pack our luggage. See I am in a unique traveling situation, where my wife and I are not just traveling to Ethiopia, we are traveling to bring back our adopted twins. The issue: I have to plan, and pack for not only myself, but two 6 month old boys as well. Basically once we arrive, they are all ours. So we have to bring diapers, clothes, and all the kid junk that goes along with it. Being first time parents….woah it’s a lot of stuff.
So what does this have to do with web or marketing?
I know what it feels like to step into something new and big. If you have never had your own web site, from scratch before, or are just starting a marketing plan, it can feel like a lot. Sure at first it looks easy, but we all know getting from start to finish on a large project may have hundreds of tasks.
So breathe. look at the list, “pick off the low hanging fruit” as Ryan likes to say. Work on it, set goals, and react as needed.
Me, I’m back to trying to pack and stick to the plans / packing lists we laid out.
In Continuing our series on twitter tips, I present tip #3
Avoid twittering just for the sake of twittering.
Nothing to say today? this week? Thats okay.
In Continuing our series on twitter tips, I present tip #2
Would you call a customer to tell them this tweet? even email it to them?
If not, dont tweet it.
Posting relevant, important, news is good. Silly is okay some times if it fits your company culture. Just dont tweet when you used the restroom, something you ate, what you did off your to do list, etc.
In a new series, I’d like to share tips on using twitter effectively as an organization. Small, short and easy to swallow tips on twitter.
the first tips to kick off the series:
DO NOT feed your twitter posts into your blog.
People reading your blog dont care to see your @replies.
DO feed your blog posts INTO twitter.
So we have been really exploring the use of twitter as a tool around her for Factor1 (follow us here factor1). The jury is still out on it being useful for us.
In my 2 week exploration, i find some people are litteraly just brodcasting white noise. Twittering to twitter, even if they have nothing to say at all. Its pretty annoying, and I un-follow those people quick.
Are you one of those people? Here is a quick tool to help you know.