There are a lot of things that we never try for lack of courage, extra finances or motivation. However, we all know that some of the best discoveries are made through relentless trials and successive errors. Our businesses and organizations are very much our labs for experimentation. Don’t let our slick websites fool you… we are still learning a lot and trying a lot. We have so much more to learn even though there are a few things we do very well.
But how about you? What are you experimenting with? What new idea do you need to just try? What service have you been afraid to implement or eliminate?
Keep experimenting. Keep trying. Keep enjoying what you have begun.
This is NOT one more post about the tough times… you can get that negative talk anywhere. We all need some inspiration, motivation and ideas to move forward and upward in our pursuits. —- One of the most foundational contributions to my personal leadership & business development was being pressed by a friend to read “The E-Myth Revisited” by Michael Gerber. A key principle from the reading,
“work on your business, not in your business”.
Translation: On good days most of us small business owners slave away trying to keep up with all the items that are going on. We run form one urgent item to another following the squeaky wheel axiom. On bad days, we moan, groan, have lunch with buddies and hope that our yellow page investment will finally pay off with the phone ringing in new work any minute.
Every day that you are in business that you don’t invest in working on the development of your business or organization is a wasted day. QUIT wasting your days! Take at last 30-60 minutes every day to look ahead into areas where you need to do something better, different, more efficient, etc. Build your business, don’t just work in it.
Start by picking up a copy of this particular book and reading — it will inspire you to grow!
have you ever noticed how many web pages you visit NEVER change after they are released? OR have you been to a website that has a posted item or a blog where the date is still form last year? What were your thoughts? Did you you think the company had died? Did you think that no body cared? Did you wonder if the owners & employees had lost interest in what they were doing? By chance did you think that you weren’t likely to engage with them because the would undoubtedly show you the same inattention as they do their own website?
Prevent your site from being stale!
Often organizations fall into the trap of assigning NO LEADERSHIP to their Internet presence. Sometimes they rely on the IT dept. to also be marketing geniuses just because they figured out how to put something out there in ‘cyber-space’. Think about these items:
- who is responsible (the leader) for your web content?
- what regular pattern do you want to adhere to for new content?
- what are the top 3 goals for your site to accomplish?
- what measurement do you have in place that enables you to know for sure that your site is driving traffic to your organization?
- does your audience find your site useful? how do you know? how long are they staying? how many pages are they reading?
there are so many things that you can be doing to make your site fresh, easy to use, and a powerful too for your organization. Give your website some love and attention and it will give it back to you.