This is NOT one more post about the tough times… you can get that negative talk anywhere. We all need some inspiration, motivation and ideas to move forward and upward in our pursuits. —- One of the most foundational contributions to my personal leadership & business development was being pressed by a friend to read “The E-Myth Revisited” by Michael Gerber. A key principle from the reading,
“work on your business, not in your business”.
Translation: On good days most of us small business owners slave away trying to keep up with all the items that are going on. We run form one urgent item to another following the squeaky wheel axiom. On bad days, we moan, groan, have lunch with buddies and hope that our yellow page investment will finally pay off with the phone ringing in new work any minute.
Every day that you are in business that you don’t invest in working on the development of your business or organization is a wasted day. QUIT wasting your days! Take at last 30-60 minutes every day to look ahead into areas where you need to do something better, different, more efficient, etc. Build your business, don’t just work in it.
Start by picking up a copy of this particular book and reading — it will inspire you to grow!
Is your product or service as bad as your web site?
For some of you out there in business or leading a non-profit I certainly hope not. However, chances are really good that your web site is seriously effecting your credibility with the very audience you would most like to reach. Regardless of your end pursuit, your web site communicates MANY things (not always positive) to the very people who you would like to engage. Consider this, your web site is like the clothes you wear + the words that you say – it needs to have a purposeful look and a crystal clear message!
When you stand face to face with your potential consumer you are certainly mindful of what your first impression is and the key words that will come from your lips in your first meeting. Why not have your web page do this as well? Some common pitfalls (as Matt noted here) are easily avoided when you engage a professional design company. The DNA of your organization will now be able to come through. The look and feel that you have worked so hard to achieve in your store, office, product or worship space can now be caught from the web. The power and importance of your message can be clear among the clutter. And, perhaps most importantly, your potential audience won’t CLICK AWAY or tune you out because your web site has the ‘built on my home PC’ essence.
Let me show you 3 examples contrasting ‘professional development’ from ‘personally designed’. I think you will be able to see clearly which sites best communicate credibility.
Do some thinking on your web site today!