This is what trying too hard looks like.
So clearly Chevy is trying their hand at social media integration. Lets count up all the “apps” shall we.
- facebook link
- ohh i can create my chevy account
- a foum
- a blog
- photo feed
- twitter tweets
- and a site share stuff at the bottom
Wow. all on the home page. This site does NOTHING to promote what the volt is, why its cool, or why i should care. Instead it blasts me with its attempts to get me to engage. Unfortunately I dont really want to subscribe to the blog, be their friend on twitter, because I dont yet care about the car, or the site.
For me, the home page is overwhelming, and over the top. I appreciate the video, i think videos are cool. And a blog / news updates are good. The layout and presentation is so far behind the times. We used to see sites like this in the late 90′s.
The volt is a cool car, and should really be impressive for chevy to launch. this site is more in the way of other marketing efforts than anything.
Maybe tomorrow I’ll offer my solution. What are your thoughts? Am I being too harsh here?
In Continuing our series on twitter tips, I present tip #2
Would you call a customer to tell them this tweet? even email it to them?
If not, dont tweet it.
Posting relevant, important, news is good. Silly is okay some times if it fits your company culture. Just dont tweet when you used the restroom, something you ate, what you did off your to do list, etc.