do you have a typical boring product? like say a printer. sure it prints in color, and printers are always getting faster / better / fancier. Still, advertising a printer has been semi-boring. HP has always had pretty good luck making a printer cool.
Check this out.
The two designers are recent graduates from the Design Communication degree course at Kingston University, London, and they’re currently looking for experience within the creative industry.
Good luck in your search, guys. Love the video.
Music © Round Table Knights.
Have you thought of all the ways you can make your product or service sexy?
So I was watching this interesting video on the importance of interaction design in products. (found via forty)
In the video they had this sketch.
Here they are describing the process a customer takes as a relationship.
So the M is marketing. Getting the customer to the point of purchase (P). The area after that is the Interaction Design. Most businesses and organizations focus on the M.
So here is where the illustration / video left off. Why is interaction design important? The customer already paid right, so who cares. Wrong. Great interaction design, will feed the marketing side. Look at products with good interaction design, in relation to their marketing.
Examples that come to mind for me: Apple, Nintendo WII, In-n-Out Burgers, and toyota Prius. All barely have to market at all. They have created such a great user experience or product, that word of mouth marketing is free and in abundance.
So the moral of my story (as it often is), Focus on your end product, the interaction design, the customers experience, and the marketing will be cheap(er) and easy.